His experience in the application of traceability processes led him to Identification & Identity projects, then to the application of the new EU General Data Protection Regulation (GDPR), and finally to the foundation of Data Milling, a start-up for the monetization of personal data.
He contributes to the HFTP and, as Chair of Task force GDPR & Hospitality DPO, leads the HFTP project to guide the hospitality industry through its adaptation to the new legal framework.
Based on his first-hand knowledge of the uses of personal data, he is promoting the "My Data My Gain" initiative, which will enable users to decide how their data are used and, if they wish, to retain a share of the value of their use by third parties.